My WorkBelow are projects from past internships, freelance opportunities and current client projects. My portfolio will be updated monthly.
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WORK EXPERIENCE
Client: Affordable Custom Night Guard Service
Project: Byline
Project: Byline
Client: A Consultative Agency
Project: Pitch
Project: Pitch
Client: Business innovation & Product Design Company
Project: 90-Day Media Strategy
Project: 90-Day Media Strategy
Client: Affordable Custom Night Guard Service
Project: 90-Day Media Strategy
Project: 90-Day Media Strategy
Client: National, Short-Term Luxury Apartment Rental Operator
Project: Intro Pitch
Project: Intro Pitch
INTERNSHIP AND FREELANCE EXPERIENCE
Client: A Multi-feature Tech Device
Project: Traditional Sample Press Release
Project: Traditional Sample Press Release
Client: Cape Line (A MillerCoors Brand)
Project: Influencer Approach Presentation
Project: Influencer Approach Presentation
Client: Planter's Peanuts (A Kraft Heinz Brand)
Project: Seeding Note for Christian Wilkins
Project: Seeding Note for Christian Wilkins
Client: MillerCoors
Project: Uproxx Editor Briefing Sheet
Project: Uproxx Editor Briefing Sheet
Client: Cape Line (A MillerCoors Brand)
Project: Lizzo Seeding Note
Project: Lizzo Seeding Note
Client: Planter's Peanuts (A Kraft Heinz Brand)
Project: Mr. Peanut Sneaker Release Emabrgo Pitch
Project: Mr. Peanut Sneaker Release Emabrgo Pitch
UNDERGRADUATE COURSEWORK
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gigi BOTTEGA Strategic Marketing Campaign Plan
Problem/opportunity: Create a campaign for gigi BOTTEGA to promote awareness and increase engagement in Bloomington-Normal community. Special circumstances: Group project for a class; the campaign book and pitch was developed by a six-person team and pitched to the owners of gigi BOTTEGA, a small boutique focused on designer women's clothing. Target public(s): College students, Heather Young, owner of gigi BOTTEGA. Objective: To use some or all of our campaign by after the plan was pitched to the client. Benchmark: The benchmark is that none of these strategies or tactics had been implemented prior to pitching the campaign. Evaluation: This campaign was not chosen by the client, however, many strategies and tactics from out campaign were implemented. |
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Common Ground Grocery Strategic Plan Project (SPP)
Problem/opportunity: Create a strategic plan for Common Ground Grocery to help build awareness and income for the company. Special circumstances: Group project for a class; the SPP was developed by a team of three students. Target public(s): Customers of Common Ground Grocery and the marketing and social media manager, Colleen Connelly. Objective: To create strategies and tactics to help build awareness for Common Ground Grocery in the community. Benchmark: The benchmark is that none of these strategies or tactics had been implemented prior to creating the strategic plan. Evaluation: This strategic plan was carefully taken into consideration, however, strategies have yet to be implemented. |
HerCampus Articles
Must Have Fall Items to Thrift Article
Problem/opportunity: Created a list of fall items such as sweaters and scarves that students can get from cheap at local thrift stores in order to save money. Special circumstances: Created for online magazine Her Campus. Target public(s): Editor-in-Chief of Her Campus at Illinois State University, Her Campus frequent readers and ISU students. Benchmark: Since this piece began with no members of the public having engaged with it, the benchmark is zero. Evaluation: After one month, 5,023 people had engaged with the piece according to Her Campus's internal metrics. |
13 Food Hacks to Help You Eat Healthier Article
Problem/opportunity: Created a list of ways to help readers become healthier in a few, effective steps. Special circumstances: Created for online magazine Her Campus. Target public(s): Editor-in-Chief of Her Campus Illinois State University, Her Campus frequent readers and ISU students. Benchmark: Since this piece began with no members of the public having engaged with it, the benchmark is zero. Evaluation: After one month, 3,198 people had engaged with the piece according to Her Campus's internal metrics. |
7 Things An Only Child Will Understand
Problem/opportunity: Created a list of opinionated statements that explain ideas that children with no siblings would understand. Special circumstances: Created for online magazine Her Campus. Target public(s): Editor-in-Chief of Her Campus Illinois State University, Her Campus frequent readers and ISU students. Benchmark: Since this piece began with no members of the public having engaged with it, the benchmark is zero. Evaluation: After one month, 1,644 people had engaged with the piece according to Her Campus's internal metrics. |
Interview: Ashley Holmes Article
Problem/opportunity: Responded to students fear and low motivation to be involved on campus. Special circumstances: Created for online magazine "Her Campus" Target public(s): Editor-in-Chief of Her Campus Illinois State University, Her Campus frequent readers, committed and incoming ISU students. Benchmark: Since this piece began with no members of the public having engaged with it, the benchmark is zero. Evaluation: After one month, 849 people had engaged with the piece according to Her Campus's internal metrics. |